BTS NEWS UPDATE 201106 (EARLY EDITION)

⟭⟬ YUMEMI⁷ ⟬⟭ stan BTS :purple_heart: 11/05/20

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ANNYEONG YEOREOBUN!

I decided to make this early edition news blog as new updates came in and it couldn't fit anymore in the previous blog I posted hours ago.

We got some new Weverse posts from Hobi and an inside look of the BTS popup store in Seoul.

More news will be added here as they come, so please check back here again later.

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[BC]BTS NEWS UPDATE 201106 (EARLY EDITION

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WEVERSE UPDATES

Translation:

Last summer.

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FILA ON THE STREET (V version)

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Main Video

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BTS’ pop-up showcase quenches fans’ thirst amid pandemic

A BTS pop-up showcase in Seoul quenched local fans’ thirst during the pandemic era, offering them a unique experience related to the global pop music juggernaut.

Taking over a three-story building at trendy Garosugil in Gangnam, southern Seoul, the offline showcase dubbed “BTS pop-up: Map of the Soul” opened its door to fans on Oct. 23. It follows BTS’ first pop-up store that opened last year in Seoul.

Due to the prolonged COVID-19 outbreak, some major alterations were made for the event’s safety regulations. In addition to mandatory masks, hand sanitizer pumps, temperature tests and social distancing, only a limited number of visitors were allowed to enter in their prereserved time slot, with a maximum one-hour stay.

“The venue got much smaller than our previous pop-up store and we definitely have less foreign visitors. But fans seem to be very satisfied with this kind of event as they must have been thirsty for offline activities,” a Big Hit official told The Korea Herald. “We did our best to entertain fans with diverse items and attractions while following the government’s safety guidelines.”

Inspired by BTS’ latest “Map of the Soul: 7” album, the complex has featured various experimental zones and showrooms that reproduced themes from the band’s major hits from the album, including “Black Swan,” “On” and “Dynamite.”

Each visitor receives a blue rubber slap bracelet with the logo of the showcase, and as they enter the “Blue Door,” the venue’s signature blue entrance, a whole new world begins. On the first floor, fans are greeted with various merchandise, including clothing, snacks, water bottles, coloring books, makeup tools and fashion items, most of which are available for purchase only online. The Big Hit official explained that the showcase was more of a preview of the online store, where much various merchandises are available.

The second floor, designed after “On” and “Black Swan,” showed off more artistic installations. Visitors can walk under a beautifully adorned huge bird cage, a symbolic item from the music video of “On.” They can also take a photo at the backdrop of a main wall that features a pair of black feathers from “Black Swan,” which is layered with color-changing laser lighting. In each corner, the Serif, Korean tech giant Samsung’s flagship lifestyle TV model, has been installed to display BTS music videos.

The highlight of the venue is located on the top floor, where a colorful “Dynamite” zone provides a whole package of fan favorites. Various attractions, from the vibrant doughnut shop of the “Dynamite” music video to figures of BTS-inspired TinyTAN characters, serve as great photo spots. The doughnut stand especially grabbed attention, as it featured BTS bandmates' heartwarming hand-written messages for their fans ARMYs. The musicians recently visited the venue to shoot some contents for fans and they decided to surprise fans with the letters, said the official. The purple-tinged terrace embroidered with brightly lit Army bombs -- or BTS light sticks -- playing “We Are Bulletproof: The Eternal” remind fans of a fantastical garden that grows more beautiful at night.

The Seoul showcase runs through Jan. 24 next year and is set to land in Tokyo and Singapore on Nov. 14.

Over the same period, Big Hit is also running a pop-up online store on BTS online fan community Weverse until Jan. 24. The store is currently available for fans in Korea and the US, while it will be open to fans in Japan, seven other Asian countries, including Indonesia, Malaysia and Singapore, and 15 European countries from Nov. 14.

By Hong Dam-young (lotus@heraldcorp.com)

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Nov. 4 (UPI) -- An upscale South Korean clothing label has been a hit with online luxury retailers, including Net-a-Porter, following its association with BTS.

Andersson Bell, a contemporary casual brand based in Seoul, is selling out of merchandise online after BTS band member Jungkook wore a pair of shoes from the company to the 2019 Billboard Music Awards, the JoongAng Ilbo reported Wednesday.

The fashion label, which "merges Korean urban street-inspired style with a minimalist Scandinavian aesthetic," was founded in 2014 and experiments with "gender-bending styles, progressive silhouettes, with a youthful and slightly rebellious attitude," according to its official website.

Most South Korean fashion brands do not have an overseas presence, particularly in European or North American markets. Andersson Bell has sold out 92% of its products on Net-a-Porter, according to the JoongAng.

The association with BTS has boosted the brand, which was the first Korean label to be added to a pop-up exhibit at Liberty's, a luxury department store in London. Andersson Bell is planning a massive expansion in 2021, with a total of 150 stores globally, the report says.

The fashion label began as a mid-priced brand but started to raise prices about 20% to 30% in 2017. The company then began to invest tens of thousands of dollars in video content. The rise in prices did not hurt the brand but rather tapped into a critical demographic of "enthusiasts" among millennials and Generation Z, according to the JoongAng.

BTS has been credited with boosting the South Korean economy. According to South Korea's Korean Foundation for International Cultural Exchange in 2018, 7.6% of foreign tourists in 2017 had been motivated by BTS to visit the country.

Billboard reported Monday BTS is to perform at Korea's 2020 Fact Music Awards. The awards are based on album and digital song sales. Other Korean artists including Monsta X, Nu'est and Seventeen are also expected to perform at the December event, the report says.

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Enter the Korean details:

This week's episode of Run BTS saw the septet being ed by some very special guests: League of Legends' T1 team - Faker, Teddy, Effort, Cuzz and Canna. For the unversed, Effort, in particular, is a big BTS fan and considers himself to be a part of BTS ARMY. His personal bias from the OT7 is none other than V aka Kim Taehyung.

Even while playing I Am Ground during Run BTS Ep 114, Effort, whose real name is Lee Sang-ho was left flustered after V called out his name. Now, during Run BTS Ep 114's behind cut clipping, which released recently, we see Effort having the cutest interaction with Taehyung. It started when J-Hope pointed at Effort's dyed blue hair with Jungkook exclaiming, "It's a flashier version of Namjoon's hair." However, RM correctly guessed when he added, "That's Taehyung's hair during Boy With Luv," as Effort agreed with him.

Getting shy with all the attention, when Hobi asked Effort if V was the real inspiration behind his dyed hair, the 19-year-old esports player revealed, "Because I thought his hair colour looked so pretty then." All the enthusiastically clapped, especially V, who seemed the happiest. "This is great. I feel proud," Taehyung gushed.

Check out V and Effort's adorable chat over his blue hair inspiration here .

We loved how Effort got to tell V himself that he was the inspiration behind his blue hair!

Meanwhile, T1 will be a part of next week's Run BTS Ep 115 as well and this time, we'll see the return of the hilarious online game Gang Beasts from Ep 108.

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Link

Ownership is often at the heart of what it means to be a fan. Maybe you buy merch, or set your alarm early to buy tour tickets. Maybe you make fan cams, learn dance routines, or invest in special edition vinyls. But what if you could literally own your favourite band?

This was the question put to BTS fans in October, when Big Hit – the label behind the K-pop superstars – went public. Its listing on the stock market was the biggest financial event in South Korea since 2017, and turned label-founder Bang Si-Hyuk into a billionaire. Fans concerned about the fate of BTS were relieved to discover that Bang had also gifted millions of dollars in shares to RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook, crediting them with turning the label into the juggernaut it is today. But while there was much to celebrate, BTS fans – known collectively as ARMY – were right to be wary, too.

BTS are the epitome of the underdog story. When they debuted in 2013, after recording their first album in a garage, the market was dominated by K-pop’s hyper-influential “big three” talent agencies. Now Big Hit is worth more than those three agencies combined.

This meteoric rise is as much to do with BTS’s charisma, dedication, and chemistry as it is their deep relationship with ARMY. A love affair born of shared hardships, the group regularly acknowledge ARMY’s ionate efforts to combat their disadvantages, both on home turf and in the global pop market. As well as breaking myriad YouTube records and winning them Billboard’s Best Social Artist for years in a row, fans have sent flowers to radio DJs to try to beat the xenophobia faced by the band.

According to Bora, ARMY is also incredibly well-informed about BTS’s financial affairs. Bora runs a pseudonymous fan Twitter , and since late 2018 has translated articles about BTS’s impact on the South Korean economy for over 140k followers. “It’s an intersection of my personal interests, and I just felt like it was really interesting to share this with the fandom,” she explains. “It’s really important to have accurate information out there, instead of the misinformation that often comes from a Western perspective, and lacks context about Korea.”

Bora personally invested in Big Hit, but “only a few shares”. She tells me it doesn’t change how she sees her role in ARMY, and although she considers the agency to be a good investment, it’s not about any potential gain. “It’s more like owning a very small piece of history,” she tells Dazed. “Kind of a collectible… albeit pretty expensive.”

“It’s more like owning a very small piece of history. Kind of a collectible… albeit pretty expensive” – Bora

Other fans share her sentiment. On Weverse, a social platform run by Big Hit, a called TaeTime7 tells Dazed that they intend to invest for one simple reason: “I everything they do.” Though this might sound as if fans see shares as elite-level merch, it actually reveals a deeper truth: ARMY doesn’t need stocks to have a seat in the Big Hit boardroom. The group’s ownership of BTS manifests in other, arguably more powerful, ways.

Aside from the fact that stocks are prohibitively expensive for most fans, buying shares doesn’t translate into the immediate, quantifiable kinds of success for BTS that ARMY is used to achieving. The fandom’s goals for BTS’s new album, due in November, would intimidate the most seasoned of sales reps: seven million album sales worldwide, simultaneous number ones on five Billboard Charts – including the Hot 100 and number one iTunes album in 100 countries.

It’s exactly this clout that makes ARMY so wary of bad actors taking advantage of their relationship with BTS. The fandom is currently at loggerheads with Jason Derulo for demanding 10 million likes from ARMY on TikTok, while repeatedly downplaying BTS’s contributions to his number one single “Savage Love”. They’ve battled this behaviour for years, particularly from Western radio stations requesting astronomical social engagement in return for BTS radio play – a problem that Western artists don’t face.

The fandom’s protective spirit is certainly justified, but sometimes this sense of ownership goes too far. Earlier this year, a small group of fans decided to protest – unasked – on Jin’s behalf. They perceived him to be underused in the music video for “Dynamite”, BTS’s chart-topping hit, and sent a billboard mounted on a truck to broadcast their demands outside Big Hit’s Seoul HQ. The rest of the fandom was horrified, calling the stunt patronising and overly controlling.

The ‘JinTruck’ stunt went unacknowledged by Big Hit, but it speaks to a long history of fandoms attempting to micromanage their faves. For instance, in 2005, a group of Super Junior fans used the stock market to protest the addition of new to the band. Although they managed to purchase 0.3 per cent of the major agency SM - no small feat - their complaints were ignored.

It’s not impossible for ARMY to band together to buy up a serious percentage of Big Hit but – put simply – they don’t need to. The fandom is already expert when it comes to wrestling with the machinery of the pop industry. Just this month alone, ARMY has challenged incorrect reporting from Reuters and petitioned Spotify over inaccurate labelling of BTS on the streaming platform, acting more like a global conglomerate of agents than your average fanbase.

“It’s not impossible for ARMY to band together to buy up a serious percentage of Big Hit but – put simply – they don’t need to. The fandom is already expert when it comes to wrestling with the machinery of the pop industry”

Instead, Big Hit’s public listing has made explicit the way artists are valued under capitalism – and it revolves around their fans. Investors are beholden to ARMY’s powerful commitment to BTS’s art, and without respecting the fans’ purchasing power and industry knowhow, those shareholders could be left with nothing.

During BTS’s recent, record-breaking digital concert – held just two days before Big Hit went public – ARMY were livestreamed into a huge Seoul arena, their faces making up the entire backdrop to the stage. The fans’ emotional interactions with the created an infinite loop, refracted through BTS’s own cameras. It’s this symbolic, symbiotic relationship between artist and audience that appears so lucrative to investors – but, ultimately, leaves those same investors powerless. As Bora puts it: “How fans utilise this leverage is a question that hasn’t been answered yet.”

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MILESTONES

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Congrats to both Suga & IU!

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᯽⊱ OUTRO ⊰᯽

I have a small request. If you read a blog, please don't forget to click the heart. It's a small appreciation for the bloggers who spend time and effort to bring you quality content and helps to make our community active. Your comments are also very welcome. We like hearing from our .

Please keep streaming Map of the Soul: 7. We gotta help BTS win those awards. Here are some playlists you can play while driving, eating, sleeping or whatever you are doing.

STAY GOLD PARTY - SPOTIFY PLAYLIST

YOUTUBE PLAYLIST

MOTS7 ON APPLE MUSIC

˗ˏˋ PLEASE STREAM OR DYNAMITE! ˎˊ˗

Please use any of these playlists to help stream Dynamite.

Dynamite Playlist Card

Dynamite Playlist Roulette

:sparkles: :sparkles: :sparkles: :sparkles: :sparkles: :sparkles: :sparkles:

:warning: BE PREPARED FOR BTS COMEBACK :warning:

PRE-SAVE "BE" NOW.

Thank you for reading. :pray:

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